BRADFORD EXCHANGE

I was the product developer and creative support for the Checks division of the Bradford Exchange Group. I worked on new product development and marketing needs for both advertising (catalog, print ads, emailer, etc) and the website. I would design personal checks and accessories with my artwork or licensed artwork and then worked directly with vendors, licensors, and programmers to develop and approve products from idea to market.

Personalized Checks

Each check series would have between 2-8 check scenes per booklet. There would also be matching address labels and if sales did well, a matching cover. 

Fashion Accessories

In addition to checks we had a growing line of affordable fashion accessories. One of the big launches I worked on was to introduce a line of accessories that featured personalization.

Sunflowers phone stand
Sunflowers phone stand
Sunflowers phone stand flat
Sunflowers phone stand flat
Sunflowers phone stand in use
Sunflowers phone stand in use
Passport and Luggage Tag Set
Passport and Luggage Tag Set
Passport open
Passport open
Passport open
Passport open
Luggage Tag front & back
Luggage Tag front & back
Sunflowers Picture Frame
Sunflowers Picture Frame
Touch of Color II Picture Frame
Touch of Color II Picture Frame
Christmas Greetings Picture Frame
Christmas Greetings Picture Frame
Patterned On-the-Go Pouches
Pouch detail

Pet Accessories

We also launched a line of pet collars that came with a personalizable tag. Followed by a line of NFL licensed collars.

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