BRADFORD EXCHANGE

I was the product developer and creative support for the Checks division of the Bradford Exchange Group. I worked on new product development and marketing needs for both advertising (catalog, print ads, emailer, etc) and the website. I would design personal checks and accessories with my artwork or licensed artwork and then worked directly with vendors, licensors, and programmers to develop and approve products from idea to market.

Personalized Checks

Each check series would have between 2-8 check scenes per booklet. There would also be matching address labels and if sales did well, a matching cover. 

Fashion Accessories

In addition to checks we had a growing line of affordable fashion accessories. One of the big launches I worked on was to introduce a line of accessories that featured personalization.

Pet Accessories

We also launched a line of pet collars that came with a personalizable tag. Followed by a line of NFL licensed collars.